Tuesday, July 26, 2005

Disney's Foot Bridge

You know, every day I drive underneath a pedestrian bridge that Disney built a few years ago, between it's film studio backlot and their animation/ABC broadcast building.

I should go take a pic of it to post here, and maybe I will. For the time being, suffice it to say that it was designed with these neat little lights on the sides that make it look like a twisted up piece of film (the 35mm kind that goes through a film projector). At first, I thought this was kind of cute.

Now, it pisses me off.

Here's why.

The Disney corporate dipshits decided to create a footbridge (a functional piece of construction, to be sure), which visually represents their PRODUCT. Or more specifically, one stage, of SOME of their product.

What would have been a better option, you say?

Let me tell you.

The people who walk across, drive under, and see that bridge everyday, are the people responsible for creating the things that support the vast Disney empire. Things that are rooted in an experience and a style of communication FAR deeper than a mere piece of "film."

How about creating a piece of architectural functionality that has a sense of history, and INSPIRATION for your talented employees? Something that beckons the imagination of your animators and television programmers? A piece of art in it's own right that fuel imagination and a sense of purpose???

Instead, not only did you leave your workers with a symbol of your own products self-importance, you left your neighbors with a perfect symbol of your arrogance.

Thanks again, for nothing, ye Studio of Old.

We'll enjoy watching your whale bones bleach in the sun.

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