New Company Coming

Well, after much cajoling and discussing, I'm officially moving forward with opening Uglyshz.com as a design studio for internet presence development.

However, there are some key things that I'm going to be crafting that side of my brand around - and it will be different. Whether it succeeds, or fails, we'll see.

I've developed something I call "narrative design services" - this is a further elaboration on my original tag line on my portfolio that said "content with context." It's taken me a while to figure out what that means, but for starters, it means sea changes in the types of sites we'll take on, what kind of clients and how much we charge them.

The idea, is simple, but the application is another "story."

While the concept has its roots in my career in filmmaking and love of story, it has been crystallized by my work on the web, and more importantly, in the Hughtrain.

Our narrative design services center around the premise that every person, and every business has a story to tell in some way.

In my experience in filmmaking and writing, the stand out story is ALWAYS the one based upon some shared, human value. The archetypes of story, are very basic, but for millenia there have been stories that elevate human potential and leave us, the audience, exhilarated for having participated in the simple act of story well-told.

It's time to apply that way of thinking to people's business and products in a way that communicates something *more* human, *more* honest, and *more* satisfying than ever before.

It can no longer be just text on a page.

It can no longer be some fancy Flash animation.

It can no longer be "info@yourwebsite.com" how about "we-want-to-talk-with-YOU@yourwebsite.com" (you get the idea...).

There will be much more coming about this in the weeks ahead.

Find your story.